END BACK Imagine the result: Free Cafe
As a Communication, the cafe has been transformed into a forum for branded goods. The concept is that everything offered in the cafe is free and the customers are used as a test market for new goods.

Everything in the cafe would be free: the coffee, the wireless internet and all kinds of products provided by marketeers eager to communicate to a trendy urban demographic. The menu would therefore change all the time as new products are tested and those that were sucessfull become available for purchase elsewhere.

Should this concept offend your environmental and social sensibilities, you can turn up the volume on the Social Intention and engage the ecological function. How would the cafe transform again? The Dashboard points in many directions, you choose the path.